InMobi

MARCH 12, 2020

Considering that publishers and buyers have no direct contact with one another, both become susceptible to unauthorized reselling, counterfeit inventory and domain spoofing. Let’s take a look at its effect on the mobile ad tech space over the past 12 months. All of us – publishers, advertisers, app stores, etc.

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Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience.

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Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

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Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers.

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