Paleo AdTech

DECEMBER 10, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more.

Ad Tech 52

Ad Tech CPM Data Management Platform Banner 52

Paleo AdTech

APRIL 4, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more.

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40

MediaFuse

AUGUST 19, 2015

billion in 2016, according to a recently published eMarketer article. Those dollar amounts will account for 55% and 63% of digital display ad spending in 2015 and 2016, respectively. Buyer survey’s show they are driving forward with a mission to automate their buying process and bring data into more of their media buys.

Impressions 52

Impressions Ad network CPM Data Management Platform 52

Brid.tv

NOVEMBER 1, 2022

The exchange offers several different payment options, including CPM (cost per mille), CPC (cost per click), and CPA (cost per acquisition). However, to maintain a high level of quality, the platform also has high standards for anyone looking to join. Platform Type Minimum Traffic SSP 100 million monthly impressions.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Clearcode

APRIL 26, 2022

In 2016, the European Union adopted its General Data Protection regulation. The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. demand-side platforms) to purchase inventory, and collecting data such as impressions, clicks, etc, for reporting.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52