The ANA’s transparency crackdown has been mired by ad tech’s intricacies
Digiday
OCTOBER 25, 2022
When the Association of National Advertisers (ANA) confirmed PricewaterhouseCoopers (PwC) as the lead agency in its planned ad tech transparency study in December last year, those involved hoped to publish the results this week at the ANA’s flagship Masters of Marketing conference. And all of this is happening as U.S.
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