Clearcode

JANUARY 22, 2023

One of the main features of the cookie law was that websites had to display a banner to inform its visitors that they would create a cookie during the visitor’s session on the website. 2006: Popular ad-blocking software, Adblock Plus, launches. 2018: The EU’s GDPR goes into force on May 25, 2018.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. To put that into perspective, the current click-through rate for banner ads is between.02

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Clearcode

MARCH 1, 2023

The first online ad appeared on October 27 1994, on a website called hotwired.com (now wide.com). The advertiser that showed the ad was AT&T, one of the biggest telecom companies in the US. In 1996, Yahoo first started showing ads on its search engine. The ecosystem isn’t ready for those ads yet.

Advertising 59

Advertising Communications Audience Ad Server 59