2016 Ad network CPC Retargeting 
InMobi
JANUARY 22, 2019
How do mobile ad networks and exchanges determine in-app advertising rates? In a cost per click (CPC) campaign, an advertiser only pays each time an ad creative is clicked on. The idea here is that the brand is only paying when someone actively interacted with the ad by clicking on it.
Brid.tv
NOVEMBER 1, 2022
Finally, the user on the publisher’s website sees the ad from the winning bid. Demand-side platforms, supply-side platforms, and ad exchanges can be standalone solutions, or they can all belong to the same ad network. Platform Type Minimum Traffic Ad Exchange 5 million monthly page views. Google ADX.
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