A Publishers Guide to Ads.txt: What Is Ads.txt and How to Implement It
Brid.tv
JUNE 21, 2023
Perhaps the biggest and the most impactful change in this field happened in 2016 when IAB introduced ads.txt — an industry-wide project to combat the widespread problem of ad fraud. This file supports the following three types of supplier relationships: Domain owners who sell inventory on ad exchanges.
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