2015 Impressions Machine Learning Mobile Search 
Automatad Inc.
JUNE 21, 2023
RankBrain (2015): AI Enters Search RankBrain marked the integration of machine learning into Google’s search algorithm, making the search engine more intelligent and responsive. It essentially appraises the page’s first impression. However, INP goes beyond just first impressions.
Martech
OCTOBER 23, 2023
’” Lehman also claimed that Google’s machine learning systems BERT and MUM are becoming more important than user data, and that Google will rely more heavily on machine learning to evaluate text than user data. Google’s defence Google’s first witness defends search quality (Oct.
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