How Are In-App Advertising Rates Calculated?
InMobi
JANUARY 22, 2019
Essentially, this denotes the cost for 1,000 impressions of a particular ad. In a cost per click (CPC) campaign, an advertiser only pays each time an ad creative is clicked on. For example, consider the difference between banner ads and video ads. The average click-through rate of all banner ads is around 0.06
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