How Are In-App Advertising Rates Calculated?
InMobi
JANUARY 22, 2019
This is how the ads that appear on search engine results pages, alongside ads in retargeting campaigns, are paid for typically. For example, consider the difference between banner ads and video ads. The average click-through rate of all banner ads is around 0.06 The average click-through rate of all banner ads is around 0.06
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