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Seven Mobile Trends That Brand Marketers Can't Ignore in 2015

InMobi

Here are some trends that brand marketers need to watch out to stay on top in 2015. Native advertising will get further traction Native Advertising emerged in a big way in 2014, and will scale further this year. Native advertising is more engaging, less intrusive and enables sophisticated campaigns.

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The WIR: Roku and Walmart Collaborate on Shoppable Ads, Apple TV Seals $2.5 Billion Deal for MLS Rights, and Germany’s Antitrust Watchdog Investigates Apple’s App Tracking Transparency

VideoWeek

Over the past year, Azerion has also integrated Oracle Moat Analytics for viewability and Oracle Contextual Intelligence for brand safety, combining to help media agencies accurately measure attention, protect ad spend and minimise the risk of fraud. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech.

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