Wall Street Analyst Says Yes AVOD Upsets the Apple Cart of TV
Ad Monsters
OCTOBER 20, 2022
And linear publishers have yet to worry about the massive ad spend cuts everyone else is experiencing. Cable/Broadcast Networks, Digital Audio, and Programmatic/Ad Tech will all see significant drops in revenue, with AVOD, streaming, and CTV predicted to experience the steepest revenue plunges of 10%-25% in 2023.
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