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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

Advertisers and publishers leverage DMPs to gain insights into audience behavior, enabling them to create more targeted and personalized advertising campaigns. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

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The WIR: Major Players Form Streaming Trade Association, Canal+ Won’t Bid for French Football, and Google Lets Publishers Block AI Scraper

VideoWeek

“LoopIQ’s unique capability to effectively link purchase data with ad targeting and measurement is set to revolutionise the way brands reach and resonate with their audiences in ad-supported streaming environments,” said Tony Marlow, Global Chief Marketing Officer at LG Ad Solutions.

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