Martech

JUNE 26, 2024

“It brings together the advertisers, the publishers, law enforcement agencies — all the market players. It was founded in 2015 and is rather effective.” ” Among specific methods of fraud prevention are the use of artificial intelligence and fraud detection algorithms and ad verification partnerships. .”

Machine Learning

Paleo AdTech

DECEMBER 10, 2023

Bill Urshel was CEO and co-founder of Ad:ECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. agency 411 Interactive and now of course CEO of The Trade Desk. based agency called 411 Interactive, and Jeff was hired as a technical sales lead.

Ad Exchange

Paleo AdTech

JANUARY 18, 2022

Bill Urshel was CEO and co-founder of AdECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. agency 411 Interactive and now of course CEO of The Trade Desk. based agency called 411 Interactive, and Jeff was hired as a technical sales lead.

Ad Exchange

Paleo AdTech

FEBRUARY 15, 2021

It’s quite simple, really: a passion project by a couple of people who work at a big software company and come from the world of ad agencies, creatives and dreamers. The topic: the history of advertising technology from 1995 to 2015 — aka the glory years. and ad networks and the birth of RTB and so on.

Ad Server

InMobi

NOVEMBER 1, 2015

All You Need to Know About G-STAR 2015 Once again, it’s that time of the year when excitement is in the air as we approach G-STAR, South Korea’s largest gaming trade show. Hold that thought if you think the B2B section sounds less exciting. based analytics platform, it surely is a walk down the lane of a miniaturized global village.

Ad network

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? According to the statistics cited by Business of Apps, between April 2015 and June 2016, average CPC for ad campaigns aiming to drive app installs peaked at around $0.45 The answer isn’t always clear cut.

CPC

Smart-Hub

DECEMBER 22, 2023

Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers.

Ad Exchange

Lemonads

AUGUST 10, 2020

AdNow ads are available for several devices with various screen sizes such as mobile, tablet and also desktop. The concept of serving interesting ads and content is quite obvious, however, the technical solution is complicated. Take a look at their audience profile! Let’s see AdNow pros!

Native Advertising

Ad Beat

SEPTEMBER 4, 2019

Let’s take a quick peek into their previous and ongoing ad campaigns to understand how exactly they plan to stand out in the competitive landscape. Overall, the campaign was able to deliver engaging, likable, and most importantly, informative ads across several channels (including the NYC subway!) situations?—

Advertising

Paleo AdTech

APRIL 19, 2022

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Thus, Brian was acquired into WPP and launched on a decade of stellar career wins as he helped invent the modern programmatic agency. 23, 2016.].

Ad network

Paleo AdTech

DECEMBER 10, 2023

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Thus, Brian was acquired into WPP and launched on a decade of stellar career wins as he helped invent the modern programmatic agency. 23, 2016.]

Ad network