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How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. More ad spend is flowing through the publishers’ marketplace as well.

Header Bidding 52
Header Bidding Ad Server Impressions Ad Inventory 52
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Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

JUNE 8, 2022

NonID does not use third-party cookie data, but it can connect with other IDs which may use third-party cookie data in LiveIntent’s ad exchange. launched in 2015 as an open-source header bidding platform to give publishers the ability to handle header bidding on their own websites and apps. more efficient delivery than cookies.

First-Party Cookies 67
First-Party Cookies Cookies Header Bidding Ad Tech 67
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