All Hail the King: Mobile Video Reigns Supreme
InMobi
JUNE 25, 2018
Just between 2016 and 2017, video ad click-through rates increased 300 percent. 2) Because Publishers are Making More Video Inventory Available The laws of supply and demand are coming into play in mobile advertising. Between 2016 and 2017, video ad inventory grew a whopping 163 percent in the U.S.
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