Remove 2014 Remove Conversion Rate Remove Display Advertising Remove SEO
article thumbnail

Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Broader message, exposure and memorization rate. High conversions. On overall ad spending for interstitial is high. Larger space.

article thumbnail

Multi-Channel PPC Advertising Case Study: Boosting Your ROI

Single Grain

The agency also planned and executed a mixed SEO and PPC strategy to improve the website’s visibility in search results. What’s more, the agency’s efforts managed to increase CBS’s conversion rate from paid search by almost 58%. Read the full case study here. Try not to discard one placement if doesn’t work right away.

ROI 52