2014 Brand Awareness Click Through Rate Display Advertising 
MobileAds
JANUARY 20, 2021
InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Broader message, exposure and memorization rate. Higher click-through rate (10.6%). Larger space.
Single Grain
MAY 5, 2023
The display prospecting campaign served to approximately 5 million people, achieving a click-through rate of 1.79%, which is well above the industry average of 0.1%. From display advertising campaigns that drove brand awareness to product-listing ads, we left no stone unturned in our pursuit of success.
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