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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Will affect search engine rankings in Google (credit to Growth.pro, Malaysian SEO company ). Pros of Interstitial Ads. Larger space.