Martech

FEBRUARY 15, 2023

In the past, the platform allowed landlords to target or exclude people from seeing their housing ads based on sensitive characteristics including race, gender and religion. Further, it is important to consider ethics when brands form relationships with their audiences using personalization. ” So, don’t act like it.

MarTech 94

MarTech Conversion Rate Conversion Ad Targeting 94

Automatad Inc.

JANUARY 31, 2022

Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. 2021 was the strongest year on record for U.K’s ad market, recording a 26.4% However, it has been dubbed as unreliable and a misleading gesture aimed at GDPR. .

Cookies 52

Cookies GDPR Ad Tech Advertising 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68