What is Real-Time Bidding (RTB) and how does it work?
Lemonads
SEPTEMBER 13, 2020
As you might perceive, it’s a programmatic advertising placement since many actions are done within a millisecond and it has been the primary vehicle for programmatic’s growth and since 2012 it has grown over 30%! Demand-side platforms A demand-side platform allows an advertiser to buy ad space and manage their ads.
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