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Why we care about mobile marketing: A guide for marketers

Martech

At the start of 2021, 97% of Americans owned a cell phone of some kind, with 85% owning a smartphone, up from 35% in 2011, according to a Pew Research Center report. Go local with geo-targeting. Smartphone penetration is high across all ages and demographics. Think outside the banner. Use push notifications sparingly.

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

Advanced campaign consultation, including geo-targeting and day-parting. Running retargeting campaigns based on target demographics. Retargeting is another area where they nurture your most qualified non-converted traffic by using a multi-platform approach. Finding relevant target audiences based on campaign goals.

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