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32. John Ferber – putting the dot-com in Advertising.com

Paleo AdTech

Advertising.com paid publishers for their ad inventory on a per-impression (CPM) basis, guaranteeing a certain negotiated (often renegotiated) rate. The network’s profit came from its ability to pay less for (CPM x 1000) x CTR (we might call this eCPC) than it charged in CPC. This mechanism is known as arbitrage.

CPC 52
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32. John Ferber – putting the dot-com in Advertising.com

Paleo AdTech

Advertising.com paid publishers for their ad inventory on a per-impression (CPM) basis, guaranteeing a certain negotiated (often renegotiated) rate. The network’s profit came from its ability to pay less for (CPM x 1000) x CTR (we might call this eCPC) than it charged in CPC. This mechanism is known as arbitrage.

CPC 52
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PropellerAds Review: Examining One of the Best Traffic Sources Available

Lemonads

Established back in 2011, PropellerAds is one of the leading ad networks that stays up-to-date with the latest trends to provide the best features for all stakeholders in the affiliate ecosystem. Without further ado, let’s jump in! What is PropellerAds? Also, Propellerads boasts advanced auto-optimization ad formats: CPA Goal 2.0