AI is Driving the Proliferation of Made for Advertising Websites
VideoWeek
AUGUST 24, 2023
The move follows the Association of National Advertisers’ (ANA) finding that 15 percent of programmatic ad spend goes on MFA sites, representing 21 percent of total impressions. Therefore clickbait is not necessarily MFA, as long as it is actively serving a community or deployed alongside actual news. classifies as MFA. .”
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