AI is Driving the Proliferation of Made for Advertising Websites
VideoWeek
AUGUST 24, 2023
On Monday, GroupM, WPP’s media unit, announced plans to exclude Made For Advertising (MFA) websites from campaigns. The move follows the Association of National Advertisers’ (ANA) finding that 15 percent of programmatic ad spend goes on MFA sites, representing 21 percent of total impressions. It’s just revenue-first.”
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