What Is Hybrid Broadcast Broadband TV (HbbTV) Advertising and How Does It Work?
Clearcode
FEBRUARY 25, 2022
HbbTV applications utilize the Internet to display content like high-resolution images and text, and various mechanisms for audience interaction. HbbTV content, including ads, can be either related or independent to a broadcast and can transition between these models. The app confirms that the terminal can safely replace ads.
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