What Is Hybrid Broadcast Broadband TV (HbbTV) Advertising and How Does It Work?
Clearcode
FEBRUARY 25, 2022
In June 2010, the European standards agency ETSI approved version 1.1.1 The broadcaster sends a message to the app announcing that an ad placement opportunity is near. The app confirms that the terminal can safely replace ads. The app asks the ad-decisioning server (e.g. ad server) for an ad that could be played.
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