Paleo AdTech

DECEMBER 10, 2023

Michael Katz is the co-founder and CEO of mParticle , a pioneering customer data platform (CDP) that launched in 2013. ” Margins were tight, which served them well during the recession of 2008-09 and set up an uplisting to Nasdaq in 2009. Network (181M), Google Ad Network (178M), ValueClick (171M) and Microsoft Media (165M).

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Ad network Pop-Up Demand Side Platform Affiliates 52

Paleo AdTech

MARCH 22, 2022

Michael Katz is the co-founder and CEO of mParticle , a pioneering customer data platform (CDP) that launched in 2013. The team moved from pop-up blockers to arbitraging ads for their own account using ad networks and affiliate networks that were available at the time.

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Ad network Pop-Up Demand Side Platform Affiliates 52

Lemonads

OCTOBER 18, 2020

By partnering with the best push ads networks , media buyers and other marketers can reach more engaged audiences and increase their chances of success. However, with so many options on the market, choosing the right platform isn’t always easy. In-page push traffic ads emerged at the beginning of 2020.

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