Paleo AdTech

DECEMBER 10, 2023

Michael Katz is the co-founder and CEO of mParticle , a pioneering customer data platform (CDP) that launched in 2013. The company issued a widely-circulated white paper on its “POV on Demand Side Platforms,” defending the ad networks’ relevance. Growth was solid in the years 2009-2010.

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Ad network Pop-Up Demand Side Platform Affiliates 52

Lemonads

OCTOBER 18, 2020

It doesn’t matter if you’re a new or seasoned affiliate , you’re probably heard of push notifications and how profitable this ad format can be. By partnering with the best push ads networks , media buyers and other marketers can reach more engaged audiences and increase their chances of success. What is push traffic?

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Ad network Affiliates CPC CPA 52

Paleo AdTech

MARCH 22, 2022

Michael Katz is the co-founder and CEO of mParticle , a pioneering customer data platform (CDP) that launched in 2013. The team moved from pop-up blockers to arbitraging ads for their own account using ad networks and affiliate networks that were available at the time.

Ad network 52

Ad network Pop-Up Demand Side Platform Affiliates 52