Remove 2010 Remove CPM Remove Mobile Ads Remove Native Advertising
article thumbnail

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

In the 1990s when online advertising first appeared, there was a lot of innovation and this is when we saw the first AdTech companies emerge. And more recently from 2010 onwards, the key theme has been privacy. The 1990s in Digital Advertising: Innovation. In 2006, AdMob, a mobile ad network, was founded.