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Improving Video Programmatic Health in 2023

Monetize More

So, you’ve decided to venture into programmatic video. But before you can truly reap the benefits of programmatic video, there are a few things you need to do to make sure your campaigns run smoothly and achieve their full potential. There are 4 key things that buyers value in their video inventory. Congratulations!

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Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. The bids are based on the target audience, ad placement relevance, and campaign goals.