Weekly Roundup: IAB’s TCF GDPR Non-Compliance, Google’s FLEDGE, Header Bidding Adoption Rate
Automatad Inc.
FEBRUARY 7, 2022
Google announced that it would start initial testing for FLEDGE, its new privacy sandbox solution for retargeting, and a second origin trial for Core Attribution reporting API in Q1 of 2022. With 70% of the top 10k US sites using header bidding in Q1 2022, Amazon takes the front seat as the preferred adapter and top header bidding partner.
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