Digital Ad Blog

MAY 26, 2025

Measurement Inconsistency Despite the abundance of available data, accurate ROI measurement in paid channels remains elusive. According to Porch Group Media, only 26% of CMOs report being very confident in their ability to measure digital ROI accurately. GDPR, CCPA), is limiting marketers ability to target audiences with precision.

Media 59

Media SEO Marketing Healthcare 59

Martech

OCTOBER 21, 2021

By tracking inbound calls from their sources, call analytics platforms provide an important link between online and offline channels, and allow marketers to more accurately measure the ROI of their multichannel marketing campaigns. Native social analytics integration.

Machine Learning 117

Machine Learning Marketing Conversion SEO 117

MNTN

AUGUST 23, 2023

It addresses the limitations of cookie-based attribution while still complying with data privacy laws like the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). Compliance concerns: Violating data regulations like the GDPR and CCPA can lead to hefty fines and legal action.

Cookies 52

Cookies GDPR Conversion Conversion Rate 52

Lemonads

NOVEMBER 29, 2020

This is because Private Marketplaces are normally used by publishers with digital properties (sites, apps) with a high audience, equipped with pools of high-quality advertising space for which advertisers are willing to pay more. Social ads are not exclusively restricted to platform ads. That’s a lot of money!!

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. Social Ads. Programmatic monetization strategies.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52