First-Party Cookies Machine Learning MarTech ROI 
Martech
MARCH 15, 2022
It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. But consumers don’t distinguish between adtech and martech.
Martech
JUNE 1, 2022
Meanwhile, rest assured that first-party cookies will still work. The following formats and channels are not affected by cookie industry changes: In-App inventory. It also delivers better ROI and improves yields, while upholding modern privacy standards. What marketers need to know appeared first on MarTech.
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