AdExchanger
JANUARY 3, 2023
There are three key ways in which the industry can do a better job of selling customers on the value exchange they’ll see from sharing their data with brands, writes. The post 3 Ways Advertisers Can Effectively Gather More First-Party Data appeared first on AdExchanger.
Adweek
JANUARY 6, 2023
Dunkin' is making another change to its creative roster as the brand is making Publicis Groupe agency Leo Burnett its new lead creative agency, according to four sources familiar with the account change.
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The Ad Tech Blog
JANUARY 4, 2023
You can’t have access to Facebook’s newsfeed algorithm or Google search source code. However, you can get pretty close to learning what’s under their hood by researching which technologies are using. Most tech companies are very generous in that regard, even open-sourcing pieces of their platforms. For example, you can go to Grammarly’s engineering blog and easily spot that they are using NPL/ML.
VideoWeek
JANUARY 3, 2023
Media companies’ spending on original content will see a significant slowdown this year, according to Ampere Analysis, bringing an end to a decade of surging content budgets.
AdExchanger
JANUARY 2, 2023
From the Federal Trade Commission's plan to regulate privacy in the absence of a federal privacy law to Apple’s intimations about cracking down on fingerprinting, these are seven stories that. The post 7 Data Privacy Stories That Rocked Ad Tech In 2022 appeared first on AdExchanger.
Adweek
JANUARY 5, 2023
Deutsch LA has always been hard for Karen Costello to part with. Costello was its eighth hire when it was founded in 1997, and the agency has since grown to staff 388 people.
More About Advertising
JANUARY 6, 2023
It may be the holiday season but it’s also the time, sadly, that many people check out. Jeremy Bullmore, long-serving creative director and then chairman of JWT in its great days, has died at 93. He went on to be director of WPP, doing much to give a warmer, more welcoming aspect to Sir Martin.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JANUARY 2, 2023
Addressable TV gives advertisers the ability to reach specific audiences at scale and with a level of precision historically not available in the linear TV market. But despite the benefits, The post Will 2023 Finally Be Addressable TV’s Year? appeared first on AdExchanger.
Adweek
JANUARY 6, 2023
There's a ginormous creature, covered head-to-toe in produce and foliage, lumbering around the neighborhood mall accosting random shoppers with questions about their eating habits. Does this oversized, faceless Veggieman get his sought-after insight into consumers' diets? Of course not.
Karola Karlson
JANUARY 2, 2023
Instagram ad targeting is the key to achieving success with your ad campaigns. In 2023, as Instagram Reels and Stories have finally taken the #1 spot in advertisers’ priority lists, you should put more effort into improving your IG campaigns.
Ad Monsters
JANUARY 6, 2023
What if you had a crystal ball to look into the future of ad tech? Would you look into how the advertising ecosystem will function a couple of years after Chrome finally kicks third-party tracking cookies to the curb?
AdExchanger
JANUARY 6, 2023
2023 is only a week in and antitrust scrutiny is already roiling the American big tech cadre. Important antitrust actions are looming, the line between antitrust regulation and privacy protection. The post The Year Ahead In Antitrust For Big Tech In The US And Abroad appeared first on AdExchanger.
Adweek
JANUARY 6, 2023
A new report from Forrester, "Twitter Isn't Canceled; It's Downgraded," stresses that Twitter is far more relevant to users than advertisers and provides suggestions on how marketers should treat the platform moving forward. Forrester data reveals that 22% of online adults in the U.S.
Digiday
JANUARY 2, 2023
This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year. Explore the series here.
Martech
JANUARY 4, 2023
The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. Because Meta’s European operations are based in Dublin, the Ireland board is the company’s EU regulator.
AdExchanger
JANUARY 5, 2023
Meta’s wide reach and success around low-funnel objectives can be worth it. CPMs might be high, but if a brand’s cost per order has remained stable, it’s likely a worthwhile. The post With Meta’s CPMs Rising, Consider Pinterest, TikTok And LinkedIn appeared first on AdExchanger.
Adweek
JANUARY 6, 2023
Toronto Raptors fans attending Friday night's (Jan. 6) National Basketball Association tilt against the New York Knicks can enjoy the first ever 5G multiuser augmented reality experience on Snapchat thanks to a collaboration with Canadian telecommunications company Bell.
Ad Monsters
JANUARY 3, 2023
Two seconds — this is the average attention span of visitors on a web page, and if the page doesn’t load within this time, readers start bouncing off. Increased page load time will turn into an increased bounce rate and decreased ad revenue, which is bad news for publishers.
Digiday
JANUARY 1, 2023
This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year. Explore the series here.
AdExchanger
JANUARY 5, 2023
When Cory Munchbach first started at BlueConic in 2015 as director of product marketing, the CDP category didn’t even formally exist yet. And so she’s seen quite a bit of. The post Cory Munchbach Is BlueConic’s New CEO, With Privacy As A Top Priority appeared first on AdExchanger.
Adweek
JANUARY 2, 2023
Fresh off the heels of its biggest brand partnership and activation to date, Roku teamed up with three consumer packaged goods brands for shows from Roku Originals.
Marketing Dive
JANUARY 3, 2023
To address how Gen Z and millennials approach wellness, the chain is focused on convenience and mobile gamification
Martech
JANUARY 4, 2023
B2B marketing is as direct and personalized as it gets. You’ve got to know what your customers do, how they do it, their needs and goals. You’ve also got to know their company’s processes, organization and purchasing cycles.
AdExchanger
JANUARY 4, 2023
CTV advertisers know more about who sees their ads than where those ads run. The change marks a sharp contrast from the days of linear TV buying against program guides. The post The Blockbuster-Era Law Behind Connected TV’s Transparency Problem appeared first on AdExchanger.
Adweek
JANUARY 3, 2023
With the new year in full swing, many people are already partaking in Dry January, the month-long challenge where some people choose to abstain from alcohol.
Marketing Dive
JANUARY 5, 2023
Looking to span digital and physical channels, the timepiece brand has teamed with a leading NFT community, despite waning interest in the technology
Digiday
JANUARY 4, 2023
This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year. Explore the series here. Over two years ago, a reckoning shook up the media industry: companies were too white and too male-dominated.
AdExchanger
JANUARY 5, 2023
Helping usher Laura Mercier into the metaverse has been one of Salima Popatia's first projects as Orveon Global’s chief digital officer. But the brand's December launch of a virtual store. The post Cosmetics Brand Laura Mercier Explores ‘The Beauty Of The Metaverse’ appeared first on AdExchanger.
Adweek
JANUARY 5, 2023
The layoffs continue at Twitter, with Erin Woo of The Information reporting that roughly 40 data scientists and engineers who specialized in refining machine learning to optimize ads on the platform were let go late Wednesday.
Marketing Dive
JANUARY 6, 2023
A partnership with Superplastic announced at CES centers on a digital creation called Superdackel, an attempt to crack into Web3 interests
Digiday
JANUARY 4, 2023
This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year. Explore the series here. Marketers are still seeing TikTok as a worthy investment, though they concede there are still hurdles to overcome.
AdExchanger
JANUARY 2, 2023
Sustainability was a hot topic for the advertising industry in 2022. The momentum will only grow in 2023, though decarbonization remains a multiyear journey. The post Sustainability Will Keep On Trending In 2023 appeared first on AdExchanger.
Adweek
JANUARY 6, 2023
The days between Christmas and New Year's Eve are known for sleeping, eating and losing track of time. It's also a particularly effective period to buy digital advertising, given that ad prices are low and people are scrolling on their phones.
Marketing Dive
JANUARY 4, 2023
In a nod to Dry January, the home chef icon showcases the breadth of possibilities for vodka beyond drinking it, like cleaning shoes or watering plants
Digiday
JANUARY 5, 2023
This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year. Explore the series here.
AdExchanger
JANUARY 4, 2023
Turns out it’s actually better to ask for permission than for forgiveness, at least when it comes to privacy compliance in Europe. Apple and Meta are living proof. The post Meta And Apple Face Fines And Privacy Headwinds In Europe appeared first on AdExchanger.
Adweek
JANUARY 5, 2023
In this special episode of The Business of Marketing, Adweek senior producer Al Mannarino sits down with founder and CEO Ollie Lewis and U.S. managing director Charles Ifegwu of The Fifth, an award-winning social creative agency putting influential talent at the heart of brand clients' advertising.
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