AdExchanger
JANUARY 3, 2023
There are three key ways in which the industry can do a better job of selling customers on the value exchange they’ll see from sharing their data with brands, writes. The post 3 Ways Advertisers Can Effectively Gather More First-Party Data appeared first on AdExchanger.
Adweek
JANUARY 6, 2023
A new report from Forrester, "Twitter Isn't Canceled; It's Downgraded," stresses that Twitter is far more relevant to users than advertisers and provides suggestions on how marketers should treat the platform moving forward. Forrester data reveals that 22% of online adults in the U.S. used Twitter weekly in 2022, well behind Facebook (63%) and Instagram.
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The Ad Tech Blog
JANUARY 4, 2023
You can’t have access to Facebook’s newsfeed algorithm or Google search source code. However, you can get pretty close to learning what’s under their hood by researching which technologies are using. Most tech companies are very generous in that regard, even open-sourcing pieces of their platforms. For example, you can go to Grammarly’s engineering blog and easily spot that they are using NPL/ML.
Martech
JANUARY 4, 2023
The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. Because Meta’s European operations are based in Dublin, the Ireland board is the company’s EU regulator. Meta’s offense, the board concluded, was to incorporate user consent to use data for targeted advertising purposes within its terms of service, effectively forcing anyone using Facebook or Instagram, for example, to
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
JANUARY 2, 2023
From the Federal Trade Commission's plan to regulate privacy in the absence of a federal privacy law to Apple’s intimations about cracking down on fingerprinting, these are seven stories that. The post 7 Data Privacy Stories That Rocked Ad Tech In 2022 appeared first on AdExchanger.
Adweek
JANUARY 6, 2023
Toronto Raptors fans attending Friday night's (Jan. 6) National Basketball Association tilt against the New York Knicks can enjoy the first ever 5G multiuser augmented reality experience on Snapchat thanks to a collaboration with Canadian telecommunications company Bell. The two companies said Bell is the first Canadian telecommunications company to leverage 5G technology to support.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JANUARY 4, 2023
B2B marketing is as direct and personalized as it gets. You’ve got to know what your customers do, how they do it, their needs and goals. You’ve also got to know their company’s processes, organization and purchasing cycles. Then you have to communicate with them in the best possible way, at the right time and with the information they’re looking for.
AdExchanger
JANUARY 2, 2023
Addressable TV gives advertisers the ability to reach specific audiences at scale and with a level of precision historically not available in the linear TV market. But despite the benefits, The post Will 2023 Finally Be Addressable TV’s Year? appeared first on AdExchanger.
Adweek
JANUARY 2, 2023
Fresh off the heels of its biggest brand partnership and activation to date, Roku teamed up with three consumer packaged goods brands for shows from Roku Originals. Coca-Cola, Henkel and Scott's have all signed on as sponsors for three original shows: Emeril Tailgates, Children Ruin Everything and Martha's Garden. "It's been interesting to see, especially.
More About Advertising
JANUARY 6, 2023
It may be the holiday season but it’s also the time, sadly, that many people check out. Jeremy Bullmore, long-serving creative director and then chairman of JWT in its great days, has died at 93. He went on to be director of WPP, doing much to give a warmer, more welcoming aspect to Sir Martin. The post JWT’s Jeremy Bullmore dies at 93. first appeared on More About Advertising.
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Martech
JANUARY 6, 2023
While evaluating a short list of CMO candidates, I noticed something interesting. On paper, each candidate had similar experiences and appeared to fit well. Yet, when we spoke to each, their narratives were completely different. While not shocking, what stood out was their approach to the role and perceived context of the market. Why such a stark difference?
AdExchanger
JANUARY 6, 2023
2023 is only a week in and antitrust scrutiny is already roiling the American big tech cadre. Important antitrust actions are looming, the line between antitrust regulation and privacy protection. The post The Year Ahead In Antitrust For Big Tech In The US And Abroad appeared first on AdExchanger.
Adweek
JANUARY 5, 2023
The layoffs continue at Twitter, with Erin Woo of The Information reporting that roughly 40 data scientists and engineers who specialized in refining machine learning to optimize ads on the platform were let go late Wednesday. Twitter eliminated its press relations team and could not be reached for comment. The cuts follow the resignation Tuesday.
Martech Series
JANUARY 6, 2023
Whitepapers are a B2B marketing workhorse… B2B buyers are different from B2C consumers. The former makes an informed decision with the help of the information available. As a result, B2B marketers curate whitepapers to pitch their brand sales. The sad part of the story is that most of the whitepapers end up as a piece of boring content that does not appeal to the readers.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Marketing Dive
JANUARY 4, 2023
In a nod to Dry January, the home chef icon showcases the breadth of possibilities for vodka beyond drinking it, like cleaning shoes or watering plants.
AdExchanger
JANUARY 5, 2023
Meta’s wide reach and success around low-funnel objectives can be worth it. CPMs might be high, but if a brand’s cost per order has remained stable, it’s likely a worthwhile. The post With Meta’s CPMs Rising, Consider Pinterest, TikTok And LinkedIn appeared first on AdExchanger.
Adweek
JANUARY 6, 2023
There's a ginormous creature, covered head-to-toe in produce and foliage, lumbering around the neighborhood mall accosting random shoppers with questions about their eating habits. Does this oversized, faceless Veggieman get his sought-after insight into consumers' diets? Of course not. Adults avoid him like, well, broccoli, and children run screaming.
Martech Series
JANUARY 6, 2023
Things haven’t been easy for marketers lately. With a post-pandemic recovery being much slower than some predicted, coupled with a struggling global economy, it’s no wonder results haven’t been great for many organizations. It’s easy to blame struggling marketing efforts on the pandemic, or squeezed marketing budgets as companies tighten the purse strings.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
JANUARY 4, 2023
Over half of consumers would stop buying from a company after multiple bad experiences. Is your company doing enough to drive loyalty? . Join PwC in their live webinar as they reveal the results of PwC’s 2022 Customer Loyalty Survey, a comprehensive look at over 4000 customers, and provide insights on what keeps customers engaged. Register today for “7 Ways to Keep Your Customers Coming Back in 2023,” presented by PwC.
AdExchanger
JANUARY 5, 2023
When Cory Munchbach first started at BlueConic in 2015 as director of product marketing, the CDP category didn’t even formally exist yet. And so she’s seen quite a bit of. The post Cory Munchbach Is BlueConic’s New CEO, With Privacy As A Top Priority appeared first on AdExchanger.
Adweek
JANUARY 5, 2023
Deutsch LA has always been hard for Karen Costello to part with. Costello was its eighth hire when it was founded in 1997, and the agency has since grown to staff 388 people. The creative chair, who has left and returned twice in her career, points to the people at Deutsch LA who unconditionally encouraged.
Martech Series
JANUARY 5, 2023
Entrepreneurial marketing leader to work with CEOs at financial services, technology, and education companies to mature marketing strategies, disciplines, and teams – transforming them into lead generation engines to accelerate business growth. Dawn Bradshaw, a seasoned, results-focused senior-level marketing leader will now leverage her 30 years’ experience to drive client lead and revenue growth for Chief Outsiders as a Fractional CMO.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
JANUARY 6, 2023
AT CES, Pinterest announced a partnership with LiveRamp to create clean rooms for advertisers on the visual discovery platform. The first advertiser on board is grocery chain Albertsons. The retailer will use the new Pinterest clean room to support its retail media network (RMN), called Albertsons Media Collective. Why we care. Our recent RMN predictions indicated that more advertisers will be looking beyond on-site retailer channels for their RMN campaigns.
AdExchanger
JANUARY 5, 2023
Helping usher Laura Mercier into the metaverse has been one of Salima Popatia's first projects as Orveon Global’s chief digital officer. But the brand's December launch of a virtual store. The post Cosmetics Brand Laura Mercier Explores ‘The Beauty Of The Metaverse’ appeared first on AdExchanger.
Adweek
JANUARY 6, 2023
Dunkin' is making another change to its creative roster as the brand is making Publicis Groupe agency Leo Burnett its new lead creative agency, according to four sources familiar with the account change. After current projects are completed, it is unclear whether the brand will continue to work with Anomaly, which it previously named AOR.
Martech Series
JANUARY 2, 2023
Tweet. Richard Jones, Chief Revenue Officer at Wunderkind comments on the biggest trends that will shape the digital commerce marketplace through 2023: _. Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I started my career at a marketing agency working on incentive programs for IBM right at the time eCommerce was born.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Marketing Dive
JANUARY 5, 2023
Looking to span digital and physical channels, the timepiece brand has teamed with a leading NFT community, despite waning interest in the technology.
AdExchanger
JANUARY 4, 2023
Turns out it’s actually better to ask for permission than for forgiveness, at least when it comes to privacy compliance in Europe. Apple and Meta are living proof. The post Meta And Apple Face Fines And Privacy Headwinds In Europe appeared first on AdExchanger.
Adweek
JANUARY 5, 2023
Reddit shared new research at CES 2023 in Las Vegas Thursday on how 2,000 U.S. residents between the ages of 18 and 60 who are regular users of its platform, Instagram, TikTok, Twitter or YouTube feel about emerging technologies and when they believe those technologies will go mainstream. The company said "Reddit Future Tellers: What.
Martech
JANUARY 5, 2023
2023 is upon us, and with a new year comes the opportunity for a fresh start. For many of us, that may mean setting a personal goal of adhering to a new workout routine to get into better physical shape. But what are your new year’s resolutions for your career? For 2023, my new year’s resolution is to get my Marketing Operations team in better shape by changing the internal perception of the team.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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