Ad Monsters
MAY 22, 2023
Imagine the deck of cards on the table where each is a challenge, and you’re looking to kick back and laugh. When the tensions run high, the game ceases to be fun, turning into a relentless passion for victory. The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game.
Adweek
MAY 26, 2023
Buying ads on the New York City subway is moving into the digital age. In recent years, ads on the Metropolitan Transportation Authority's trains and platforms have helped grow digitally native startups, firms like Casper and Hims, into household names. But despite being a place for buzzy brands to advertise, the process of buying ads.
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The Ad Tech Blog
MAY 24, 2023
Valuation at the expense of your startup culture is not a good experience. In the world of startups, company valuation is often seen as the holy grail. Founders work tirelessly to raise funding and increase their valuation, hoping to attract more investors and build a successful company. But what happens when this focus on valuation comes at the cost of losing your first 10 engineers?
AdExchanger
MAY 25, 2023
Oracle is subtracting social sharing widget AddThis from its marketing cloud. As of May 31, Oracle will permanently terminate all AddThis services globally, including in the US. The post Oracle To Shut Down AddThis – Completely This Time appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Ad Tech Daily
MAY 24, 2023
WordPress users can now easily place ads using the AdPlugg ad block San Francisco, CA – Today, AdPlugg announced the release of a new WordPress ad block. Integrated into WordPress’ built-in block editor, the AdPlugg ad block makes it easy for publishers to insert ads into their WordPress pages and articles. AdPlugg’s ad block is […] The post AdPlugg Releases New WordPress Ad Block appeared first on Ad Tech Daily.
Adweek
MAY 23, 2023
Huggies, stoking body positivity at the earliest life stages, has launched a music-driven ad campaign that showcases baby bums of all shapes and sizes, with an original earworm song as the soundtrack, a companion storybook and a giveback program for families in need. The work aims to "celebrate a wide variety of squishy baby tushies,".
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
MAY 22, 2023
In today's ExchangeWire news digest: Meta's plan to launch an app to rival Twitter revealed; India's government plans legal action against Google; and Apple restricts its employees' use of ChatGPT. Meta to launch Twitter rival as early as June Instagram-parent Meta is [.] The post Meta Develops Twitter-Rival App; Google Faces Legal Action in India appeared first on ExchangeWire.com.
Ad Tech Daily
MAY 24, 2023
Airship Finds Most Consumers Turn to Mobile Apps to Simplify Their Lives Yet challenges persist: a 10-country survey reveals most consumers use apps only once or twice before deciding whether to delete them, making onboarding experiences crucial LAS VEGAS — Mobile app experience company Airship today released new global consumer research at MAU Vegas detailing […] The post Mobile App Research Reveals 1st and 2nd Impressions Are Everything appeared first on Ad Tech Daily.
Adweek
MAY 24, 2023
To enhance its in-store shopping experience, grocery chain Kroger partnered with tech company Cooler Screens to bring digital smart screens to 500 of its stores across the U.S. These screens will replace traditional refrigerator and freezer doors in supported stores. The screens will place a digital overlay in front of the physical products, providing shoppers.
Martech
MAY 23, 2023
Marketing operations can be chaotic, and mastering leadership skills in such a dynamic environment can be an uphill battle. While the web is overflowing with leadership listicles, these suggestions must be taken further to determine what skills are needed and why. It’s time to move beyond advice like “become a better communicator” and use language that makes this actionable for everyone.
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Marketing Dive
MAY 23, 2023
More efficient ways to produce and edit assets and ensure responses are relevant to consumers were a focus of this year’s Google Marketing Live.
Ad Tech Daily
MAY 24, 2023
The Addition of Two Non-executive Directors Further Accelerates Strategic Decision-Making & Global Programmatic Business Growth LONDON & NEW YORK – MiQ, a leading global programmatic media partner, today proudly announced the appointment of esteemed media and technology leaders Zillah Byng-Thorne and Rob Norman as non-executive directors to its Global Statutory Board.
Adweek
MAY 25, 2023
Marketer response to Meta reportedly building its own decentralized Twitter clone app this summer is tepid, three industry leads told Adweek. That's mostly due to questions circling around the platform's handling of data, adoption and monetization. Meta is reportedly working on a text-based app that would compete against Twitter, which has had its fair share.
Martech
MAY 26, 2023
When inflation is high the cost of living rises and wages, although rising too, never quite keep up. This has an impact on our pockets. But in addition to the economic consquences of inflation, there are subtler cultural consequences too. That’s something marketers need to understand. Kate Muhl, a consumer insights expert and VP, analyst at Gartner, shared this insight. “It’s important to think about the idea that there’s more happening with inflation than just economic i
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Marketing Dive
MAY 23, 2023
Martech is the recipient of the biggest boost in spending while labor faces the largest pullback, a dynamic that could present challenges down the line.
Ad Tech Daily
MAY 24, 2023
The Travel Personas Report 2023 provides advertisers an understanding of U.S. travelers preferences to better target audiences New York and Paris – Dailymotion, the leading independent, worldwide video marketing platform, has today released its Travel Personas Report 2023 which identifies U.S. local travel trends that aid advertisers and marketers working with tourism boards and travel […] The post Dailymotion Advertising Finds Only 9% of U.S.
Adweek
MAY 23, 2023
Artificial intelligence has been fundamental to Google's advertising for decades, but often in ways imperceptible to marketers. At its annual marketing conference today, Google Marketing Live, the search giant rolled out a variety of products that brings AI, particularly generative AI, to the forefront, as industry buzz heightens over the technology.
AdExchanger
MAY 25, 2023
By guest artist Lila Ash A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Nonplussed. appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
MAY 25, 2023
Customer engagement is essential to the growth of any business, yet so many companies fail to do it effectively. This could be due to messy data, limited resources or lack of expertise. Many companies do well in creating value for their customers, but the real key to a consistent growth engine is found in expanding value. Learn why you should aim for the latter when it comes to engaging customers.
MNTN
MAY 26, 2023
Streaming services aren’t just the domain of the youths. A new study from DeepIntent and Roku found that 79% of adults aged 50+ are currently already streaming viewers, with 52% of them streaming more than last year. And a significant amount of those in this age group can only be reached on CTV—21% have forgone linear altogether and exclusively rely on streaming services.
Adweek
MAY 24, 2023
There's a worn-out advertising cliche that probably makes you shudder. You know the one: Advertising is all about finding the right consumer at the right time in the right place. When VMLY&R CEO Jon Cook collapsed in Kansas City last year, he benefited from a series of coincidences that led the right people at the.
AdExchanger
MAY 25, 2023
ArcSpan's new DMP, called AMS, was specifically built to organize a publisher’s first-party data into buyable contextual audiences and also highlights which audiences are likely to drive the most revenue. The post ArcSpan Claims Its New DMP Lets Publishers Monetize Their First-Party Data appeared first on AdExchanger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
MAY 24, 2023
Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. And yet, this critical channel is too often left unloved, with more focus going to the fast-changing advertising or social media landscapes.
YieldBird
MAY 26, 2023
The article was originally posted on 6.10.2016 Ad blocker is of the most heavily discussed topics by publishers worldwide. Why? Because more and more users are running it on their devices. How will this change the way online businesses live? And is it really that big of an issue? Over the last few years, a lot has been written about ad blockers. From a user’s perspective, it’s God; from the publisher’s side, it’s the devil.
Adweek
MAY 25, 2023
D&AD has awarded its top honor of a Black Pencil to two pieces of creative work: a music video from Pharrell, 21 Savage and Tyler, the Creator; and a device that turns the heartbeats of children with heart defects into musical rhythms. The industry awards body reserves its Black Pencil for truly groundbreaking work and.
AdExchanger
MAY 23, 2023
Forget Skynet. The robot revolution will be fought between large ad platforms (mainly Google, Meta and Amazon) trying to woo advertisers with generative AI and promises of better performance. The post Generative AI Is Coming Soon To Search, Performance Max And Google Ads appeared first on AdExchanger.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
MAY 26, 2023
Oracle has removed social sharing and insights tool AddThis from its marketing cloud services. Customers who used AddThis widgets on their sites, enabling visitors to share content on social platforms, have seen the tools disappear with little warning. A company notice provided by Oracle said that it had planned to terminate all AddThis services, effective May 31.
MNTN
MAY 25, 2023
This week marked the launch of MAX, the latest bundle offering-slash-rebrand from Warner Bros. Discovery, which combines content from Discovery Plus, HBO, CNN, the CW, and more into one app. It’s the latest in a series of consolidations from other streaming networks (looking at you, Disney+) and yet another sign of streaming’s cannibalization of the TV market.
Adweek
MAY 25, 2023
A typical American mall scene--circa the 1990s--gets a trippy makeover where aliens mingle with shoppers and mannequins come to life, stores have sardonic names like "Earholes" and mall walkers form a cult-like community. This surreal take on a well-known shrine of conspicuous consumption comes courtesy of art collective and entertainment company Meow Wolf as a.
AdExchanger
MAY 24, 2023
Connected TV may be online advertising’s go-to golden child – but buyers beware. CTV buys can be risky, says Chris Kane, founder of Jounce Media. The post Advertisers Love Their CTV … Despite An Abundance Of Programmatic Landmines appeared first on AdExchanger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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