Sat.May 20, 2023 - Fri.May 26, 2023

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How to Win a Board Game Full of Ad Ops Burning Challenges

Ad Monsters

Imagine the deck of cards on the table where each is a challenge, and you’re looking to kick back and laugh. When the tensions run high, the game ceases to be fun, turning into a relentless passion for victory. The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game.

Ad Ops 105
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Programmatic Advertising Comes to the New York Subway

Adweek

Buying ads on the New York City subway is moving into the digital age. In recent years, ads on the Metropolitan Transportation Authority's trains and platforms have helped grow digitally native startups, firms like Casper and Hims, into household names. But despite being a place for buzzy brands to advertise, the process of buying ads.

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Startup Culture: When your first 10 engineers leave

The Ad Tech Blog

Valuation at the expense of your startup culture is not a good experience. In the world of startups, company valuation is often seen as the holy grail. Founders work tirelessly to raise funding and increase their valuation, hoping to attract more investors and build a successful company. But what happens when this focus on valuation comes at the cost of losing your first 10 engineers?

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Oracle To Shut Down AddThis – Completely This Time

AdExchanger

Oracle is subtracting social sharing widget AddThis from its marketing cloud. As of May 31, Oracle will permanently terminate all AddThis services globally, including in the US. The post Oracle To Shut Down AddThis – Completely This Time appeared first on AdExchanger.

Marketing 132
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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3 steps to make AI work for you

Martech

I’m amazed at how fast ChatGPT has progressed from “It’s the coolest thing ever” to “It’s going to take our jobs” to “We have to tweak it because it doesn’t have enough information” to “It’s ‘Terminator Genisys’ all over again.” Dig deeper: Three things ChatGPT needs which only you can provide Many marketers are using ChatGPT to write subject lines.

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Kroger to Add Digital Smart Screens to 500 U.S. Stores

Adweek

To enhance its in-store shopping experience, grocery chain Kroger partnered with tech company Cooler Screens to bring digital smart screens to 500 of its stores across the U.S. These screens will replace traditional refrigerator and freezer doors in supported stores. The screens will place a digital overlay in front of the physical products, providing shoppers.

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Inside Google’s plans for improving paid search with generative AI

Marketing Dive

More efficient ways to produce and edit assets and ensure responses are relevant to consumers were a focus of this year’s Google Marketing Live.

Marketing 115
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5 critical leadership skills every marketing ops pro needs

Martech

Marketing operations can be chaotic, and mastering leadership skills in such a dynamic environment can be an uphill battle. While the web is overflowing with leadership listicles, these suggestions must be taken further to determine what skills are needed and why. It’s time to move beyond advice like “become a better communicator” and use language that makes this actionable for everyone.

Marketing 128
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VMLY&R CEO Jon Cook Had His Own ‘Damar Hamlin Moment.’ This Is His Death-Defying Story

Adweek

There's a worn-out advertising cliche that probably makes you shudder. You know the one: Advertising is all about finding the right consumer at the right time in the right place. When VMLY&R CEO Jon Cook collapsed in Kansas City last year, he benefited from a series of coincidences that led the right people at the.

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ArcSpan Claims Its New DMP Lets Publishers Monetize Their First-Party Data

AdExchanger

ArcSpan's new DMP, called AMS, was specifically built to organize a publisher’s first-party data into buyable contextual audiences and also highlights which audiences are likely to drive the most revenue. The post ArcSpan Claims Its New DMP Lets Publishers Monetize Their First-Party Data appeared first on AdExchanger.

Audience 105
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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71% of CMOs lack the budget needed to execute marketing strategy in 2023

Marketing Dive

Martech is the recipient of the biggest boost in spending while labor faces the largest pullback, a dynamic that could present challenges down the line.

Marketing 114
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What inflation’s cultural impact means for marketing

Martech

When inflation is high the cost of living rises and wages, although rising too, never quite keep up. This has an impact on our pockets. But in addition to the economic consquences of inflation, there are subtler cultural consequences too. That’s something marketers need to understand. Kate Muhl, a consumer insights expert and VP, analyst at Gartner, shared this insight. “It’s important to think about the idea that there’s more happening with inflation than just economic i

Marketing 112
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Google Introduces Chatbot, Other Generative AI Creation Tools for Marketers

Adweek

Artificial intelligence has been fundamental to Google's advertising for decades, but often in ways imperceptible to marketers. At its annual marketing conference today, Google Marketing Live, the search giant rolled out a variety of products that brings AI, particularly generative AI, to the forefront, as industry buzz heightens over the technology.

Marketing 287
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Comic: Nonplussed.

AdExchanger

By guest artist Lila Ash A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Nonplussed. appeared first on AdExchanger.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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79% of Americans Aged 50+ Are Streaming Viewers

MNTN

Streaming services aren’t just the domain of the youths. A new study from DeepIntent and Roku found that 79% of adults aged 50+ are currently already streaming viewers, with 52% of them streaming more than last year. And a significant amount of those in this age group can only be reached on CTV—21% have forgone linear altogether and exclusively rely on streaming services.

Ad Tech 98
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Customer engagement: Moving from value creation to value expansion

Martech

Customer engagement is essential to the growth of any business, yet so many companies fail to do it effectively. This could be due to messy data, limited resources or lack of expertise. Many companies do well in creating value for their customers, but the real key to a consistent growth engine is found in expanding value. Learn why you should aim for the latter when it comes to engaging customers.

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Leslie Barrett Named President of Goodby Silverstein & Partners

Adweek

Goodby Silverstein & Partners (GS&P) has named managing partner Leslie Barrett as its next president, only the third person to hold the post over the past 30 years. Barrett takes over the role from Derek Robson, a 17-year GS&P veteran who left the agency in December 2022 to become CEO of Ideo. "Leslie is an.

Agency 273
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Generative AI Is Coming Soon To Search, Performance Max And Google Ads

AdExchanger

Forget Skynet. The robot revolution will be fought between large ad platforms (mainly Google, Meta and Amazon) trying to woo advertisers with generative AI and promises of better performance. The post Generative AI Is Coming Soon To Search, Performance Max And Google Ads appeared first on AdExchanger.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Ad Blocker – an Answer to a Broken Business Model? [Updated 2023]

YieldBird

The article was originally posted on 6.10.2016 Ad blocker is of the most heavily discussed topics by publishers worldwide. Why? Because more and more users are running it on their devices. How will this change the way online businesses live? And is it really that big of an issue? Over the last few years, a lot has been written about ad blockers. From a user’s perspective, it’s God; from the publisher’s side, it’s the devil.

CPM 98
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Email marketing is dying: 3 actions to help it survive (and thrive)

Martech

Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. And yet, this critical channel is too often left unloved, with more focus going to the fast-changing advertising or social media landscapes.

Marketing 109
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Marketers Lukewarm on Meta’s Twitter Clone App

Adweek

Marketer response to Meta reportedly building its own decentralized Twitter clone app this summer is tepid, three industry leads told Adweek. That's mostly due to questions circling around the platform's handling of data, adoption and monetization. Meta is reportedly working on a text-based app that would compete against Twitter, which has had its fair share.

Marketing 296
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Advertisers Love Their CTV … Despite An Abundance Of Programmatic Landmines

AdExchanger

Connected TV may be online advertising’s go-to golden child – but buyers beware. CTV buys can be risky, says Chris Kane, founder of Jounce Media. The post Advertisers Love Their CTV … Despite An Abundance Of Programmatic Landmines appeared first on AdExchanger.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Consolidations and Consolations: What the Move to MAX Tells Us About Streaming’s Next Chapter

MNTN

This week marked the launch of MAX, the latest bundle offering-slash-rebrand from Warner Bros. Discovery, which combines content from Discovery Plus, HBO, CNN, the CW, and more into one app. It’s the latest in a series of consolidations from other streaming networks (looking at you, Disney+) and yet another sign of streaming’s cannibalization of the TV market.

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Oracle subtracts social sharing tool AddThis

Martech

Oracle has removed social sharing and insights tool AddThis from its marketing cloud services. Customers who used AddThis widgets on their sites, enabling visitors to share content on social platforms, have seen the tools disappear with little warning. A company notice provided by Oracle said that it had planned to terminate all AddThis services, effective May 31.

MarTech 109
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Huggies’ Body Positive Campaign Celebrates Diverse Baby Bums

Adweek

Huggies, stoking body positivity at the earliest life stages, has launched a music-driven ad campaign that showcases baby bums of all shapes and sizes, with an original earworm song as the soundtrack, a companion storybook and a giveback program for families in need. The work aims to "celebrate a wide variety of squishy baby tushies,".

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Keeping Pace With AI: Key Considerations For Privacy Practitioners

AdExchanger

Instead of keeping tabs on static data assets, organizations must adapt to a world in which data is embedded in ubiquitous and rapidly evolving AI tools. The post Keeping Pace With AI: Key Considerations For Privacy Practitioners appeared first on AdExchanger.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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How to Get BRAG-ing Rights

Digital Turbine

Our BRAG Index 3 puts a lens on the relationship between brand building and user growth. BRAG stands for “Brand Relative App Growth”, and like the name implies, compares “brand power” with app performance. Brand power is measured by the amount of people that say they are aware of an app and would consider installing it. Simply put, the more known and desired an app is, the higher the brand power.

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Salary and Career: Kathleen Voboril can make martech sing

Martech

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Kathleen Voboril who is now a consultant after many years in top marketing positions. She’s also figured out how to combine her first love, musical theater, with martech. ( Interview edited for length and clarity.) Q: How did you get started in marketing?

MarTech 106
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These Are the 2023 Winners of D&AD’s Most Coveted Pencils

Adweek

D&AD has awarded its top honor of a Black Pencil to two pieces of creative work: a music video from Pharrell, 21 Savage and Tyler, the Creator; and a device that turns the heartbeats of children with heart defects into musical rhythms. The industry awards body reserves its Black Pencil for truly groundbreaking work and.

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Commerce Meets Web3 – What Happens Next?

Exchange Wire

It would be an understatement to say the commerce landscape changed significantly over the last few years. Thanks to a shift towards digital at the start of the decade, prompted by the Covid-19 pandemic, e-commerce has boomed: this year, 20.8% [.] The post Commerce Meets Web3 – What Happens Next? appeared first on ExchangeWire.com.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.