Ad Monsters
MAY 22, 2023
Imagine the deck of cards on the table where each is a challenge, and you’re looking to kick back and laugh. When the tensions run high, the game ceases to be fun, turning into a relentless passion for victory. The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game.
Adweek
MAY 26, 2023
Buying ads on the New York City subway is moving into the digital age. In recent years, ads on the Metropolitan Transportation Authority's trains and platforms have helped grow digitally native startups, firms like Casper and Hims, into household names. But despite being a place for buzzy brands to advertise, the process of buying ads.
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The Ad Tech Blog
MAY 24, 2023
Valuation at the expense of your startup culture is not a good experience. In the world of startups, company valuation is often seen as the holy grail. Founders work tirelessly to raise funding and increase their valuation, hoping to attract more investors and build a successful company. But what happens when this focus on valuation comes at the cost of losing your first 10 engineers?
AdExchanger
MAY 25, 2023
Oracle is subtracting social sharing widget AddThis from its marketing cloud. As of May 31, Oracle will permanently terminate all AddThis services globally, including in the US. The post Oracle To Shut Down AddThis – Completely This Time appeared first on AdExchanger.
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Martech
MAY 23, 2023
Customer journey orchestration (CJO) uses different tools to provide seamless experiences for customers and increase revenue. Because customer journey orchestration casts a broad net across the entire customer lifecycle it’s essential to have a strategy for your technology. “When we talk about customer orchestration, we’re talking about much more than just a buyer’s journey,” said Carlos Hidalgo, CEO of martech consultancy Digital Exhaust, at The MarTech Conference.
Adweek
MAY 23, 2023
Huggies, stoking body positivity at the earliest life stages, has launched a music-driven ad campaign that showcases baby bums of all shapes and sizes, with an original earworm song as the soundtrack, a companion storybook and a giveback program for families in need. The work aims to "celebrate a wide variety of squishy baby tushies,".
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
MAY 22, 2023
In today's ExchangeWire news digest: Meta's plan to launch an app to rival Twitter revealed; India's government plans legal action against Google; and Apple restricts its employees' use of ChatGPT. Meta to launch Twitter rival as early as June Instagram-parent Meta is [.] The post Meta Develops Twitter-Rival App; Google Faces Legal Action in India appeared first on ExchangeWire.com.
Marketing Dive
MAY 23, 2023
More efficient ways to produce and edit assets and ensure responses are relevant to consumers were a focus of this year’s Google Marketing Live.
Adweek
MAY 22, 2023
Just a day ahead of Warner Bros. Discovery's Max launch, Paramount gave a date for its own merged streaming service's debut. Topline The new Paramount+ with Showtime plan is coming to the U.S. on June 27 and will combine all of Paramount+'s existing content with Showtime's premium series. Between the lines The premium plan will.
AdExchanger
MAY 25, 2023
By guest artist Lila Ash A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Nonplussed. appeared first on AdExchanger.
MNTN
MAY 26, 2023
Streaming services aren’t just the domain of the youths. A new study from DeepIntent and Roku found that 79% of adults aged 50+ are currently already streaming viewers, with 52% of them streaming more than last year. And a significant amount of those in this age group can only be reached on CTV—21% have forgone linear altogether and exclusively rely on streaming services.
Marketing Dive
MAY 23, 2023
Martech is the recipient of the biggest boost in spending while labor faces the largest pullback, a dynamic that could present challenges down the line.
Adweek
MAY 25, 2023
Marketer response to Meta reportedly building its own decentralized Twitter clone app this summer is tepid, three industry leads told Adweek. That's mostly due to questions circling around the platform's handling of data, adoption and monetization. Meta is reportedly working on a text-based app that would compete against Twitter, which has had its fair share.
YieldBird
MAY 26, 2023
The article was originally posted on 6.10.2016 Ad blocker is of the most heavily discussed topics by publishers worldwide. Why? Because more and more users are running it on their devices. How will this change the way online businesses live? And is it really that big of an issue? Over the last few years, a lot has been written about ad blockers. From a user’s perspective, it’s God; from the publisher’s side, it’s the devil.
MNTN
MAY 25, 2023
This week marked the launch of MAX, the latest bundle offering-slash-rebrand from Warner Bros. Discovery, which combines content from Discovery Plus, HBO, CNN, the CW, and more into one app. It’s the latest in a series of consolidations from other streaming networks (looking at you, Disney+) and yet another sign of streaming’s cannibalization of the TV market.
Digital Turbine
MAY 25, 2023
Our BRAG Index 3 puts a lens on the relationship between brand building and user growth. BRAG stands for “Brand Relative App Growth”, and like the name implies, compares “brand power” with app performance. Brand power is measured by the amount of people that say they are aware of an app and would consider installing it. Simply put, the more known and desired an app is, the higher the brand power.
Adweek
MAY 22, 2023
With less than a day to go until Warner Bros. Discovery launches Max--the new streaming service combining HBO Max and Discovery+ content--the company unveiled a comprehensive social marketing strategy headlined by Jason Momoa and Issa Rae. For launch day on May 23, all HBO Max brand social and audience handles will become Max. With a.
Exchange Wire
MAY 25, 2023
It would be an understatement to say the commerce landscape changed significantly over the last few years. Thanks to a shift towards digital at the start of the decade, prompted by the Covid-19 pandemic, e-commerce has boomed: this year, 20.8% [.] The post Commerce Meets Web3 – What Happens Next? appeared first on ExchangeWire.com.
AdExchanger
MAY 23, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To The Max On Tuesday, Warner Bros. Discovery (WBD) officially launched Max, its new streaming service that combines The post Max’s Launch Day Suffers Hiccups; Advertisers Consider Caving To The “Un-Woke” Mob appeared first on AdExchanger.
Single Grain
MAY 24, 2023
Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. Part of knowing which social media platforms are the best placements for ads requires extensive research to learn the utility of each social space, the demographics that are attracted to each, and the intent of the users there.
Adweek
MAY 25, 2023
D&AD has awarded its top honor of a Black Pencil to two pieces of creative work: a music video from Pharrell, 21 Savage and Tyler, the Creator; and a device that turns the heartbeats of children with heart defects into musical rhythms. The industry awards body reserves its Black Pencil for truly groundbreaking work and.
AdPushup
MAY 23, 2023
Unleash the power of vCPM for publishers and supercharge your earnings. Discover how viewable ads revolutionize revenue by ensuring visibility. Maximize your revenue potential in online advertising through strategic viewability optimization. In the ever-evolving landscape of online advertising, ensuring users see ads has become a priority for advertisers and publishers.
AdExchanger
MAY 23, 2023
Although businesses think they are paying the correct affiliate partners, there is huge risk that they’re pumping money into misattributed sources. The post Fraudsters Could Be Infiltrating Your Affiliate Marketing Campaigns appeared first on AdExchanger.
Playwire
MAY 22, 2023
About the Series Welcome to the Ad Ops Build vs. Outsource Series. In this series, we’ve tapped the expertise of our Yield Ops team, which combined have decades of industry experience working within just the teams you’d be considering building yourself.
Adweek
MAY 25, 2023
A typical American mall scene--circa the 1990s--gets a trippy makeover where aliens mingle with shoppers and mannequins come to life, stores have sardonic names like "Earholes" and mall walkers form a cult-like community. This surreal take on a well-known shrine of conspicuous consumption comes courtesy of art collective and entertainment company Meow Wolf as a.
Digital Turbine
MAY 22, 2023
What’s the buzz in mobile this week? Jumpstart your week here: A big challenge for marketers is how to balance investment between brand building and user growth. The two can’t work without each other. Our newly released BRAG Index 3 highlights 4 strategies that helped leading apps build both. Let’s look at what they are and some of the leading apps that used them.
AdExchanger
MAY 23, 2023
Will ChatGPT take all of our jobs or just make them easier? I’m optimistic. Even early use cases for AI and tools like ChatGPT have shown to improve our efficiency The post Solving The Creative Bottleneck In Data-Driven Advertising appeared first on AdExchanger.
AdPushup
MAY 24, 2023
An insertion order (IO) is a contract between an advertiser and a publisher that outlines the terms and conditions of an advertising campaign. Discover the benefits and drawbacks of using IOs, their role in advertising, and how they facilitate smooth collaborations between parties. Back in the days of traditional advertising, most dealings were done manually. [.
Adweek
MAY 24, 2023
To enhance its in-store shopping experience, grocery chain Kroger partnered with tech company Cooler Screens to bring digital smart screens to 500 of its stores across the U.S. These screens will replace traditional refrigerator and freezer doors in supported stores. The screens will place a digital overlay in front of the physical products, providing shoppers.
Exchange Wire
MAY 23, 2023
In today's ExchangeWire news digest: TikTok readjusts its e-commerce business in a bid to break out of Asia; the IOSCO reveals a proposed global approach to crypto regulation; and Twitter accuses Microsoft of inappropriately harvesting data from the platform. TikTok restructures [.] The post TikTok Restructures E-Commerce Business; IOSCO Proposes Global Crypto Regulation appeared first on ExchangeWire.com.
AdExchanger
MAY 22, 2023
It’s up to technology and media companies to decide whether AI will be an atomic bomb that annihilates countless jobs or if it will power the workforce’s next leap in The post Prog IO Las Vegas: Ad Agencies Say AI Could Be A Boon – Or An Atomic Bomb appeared first on AdExchanger.
Marketing Dive
MAY 25, 2023
Heidi O’Neill's promotion to president of consumer, product and brand will “fully integrate [Nike’s] brand marketing storytelling to build deep relationships and engagement with the brand.
Adweek
MAY 23, 2023
Artificial intelligence has been fundamental to Google's advertising for decades, but often in ways imperceptible to marketers. At its annual marketing conference today, Google Marketing Live, the search giant rolled out a variety of products that brings AI, particularly generative AI, to the forefront, as industry buzz heightens over the technology.
Martech
MAY 26, 2023
When inflation is high the cost of living rises and wages, although rising too, never quite keep up. This has an impact on our pockets. But in addition to the economic consquences of inflation, there are subtler cultural consequences too. That’s something marketers need to understand. Kate Muhl, a consumer insights expert and VP, analyst at Gartner, shared this insight. “It’s important to think about the idea that there’s more happening with inflation than just economic i
Basis
MAY 24, 2023
Can you feel it? The sun beaming down, inviting you outside? Can you smell that sweet, sweet aroma of hamburgers on the grill? We’re talking paper plates, plastic cups, slices of watermelon, a cooler full of drinks, potato salad that’s been sitting out in the sun for far too long, and maybe even a game of corn hole. Yes, we’ve officially entered one of the best times of the year: It’s cookout season!
VideoWeek
MAY 24, 2023
Ciaran O’Kane over at ExchangeWire has made two interesting points recently when it comes to the programmatic landscape. The first is around potential consolidation in the ad tech supply chain, particularly around CTV, as major players such as The Trade Desk, PubMatic and Magnite battle it out for share. In particular, the argument was made that phrases such as demand-side platform and supply-side platform are becoming increasingly redundant.
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