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January, 2021

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Havas CX wins global Aesop skincare business

More About Advertising

JANUARY 28, 2021

Global skin, hair and body care brand Aesop has appointed Havas’ dedicated customer experience network Havas CX as its global customer engagement agency following a competitive pitch overseen by The Observatory International. Aesop originated in Australia and is now owned by Brazil’s Natura & Co.

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What is Native Advertising? Elements and Contextual vs Native Advertising

Ad Ops Hero

JANUARY 25, 2021

Body copy or content of ad. Elements of Native Advertising The native ads consist of various ad element to attract the users to click on the call to action button and redirect the advertiser landing page. Here are the basic elements of native ads that attracts the visitors. Ad Creative i.e., image, video, or infographic, etc.,

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Native Advertising Advertising Display Advertising Viewability 52
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