AdExchanger
JANUARY 29, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Big Lame Last year’s Super Bowl ads are noteworthy, in retrospect, for those cringeworthy crypto spots, including The post Not-So-Super Bowl Ads; All-In On ARPU appeared first on AdExchanger.
More About Advertising
JANUARY 29, 2023
Here’s a Valentine’s-themed campaign that replaces sentimentality with a bit of fun and some cold hard cash. Walkers is giving away £100,000 to whoever finds the best heart-shaped crisp between now and 12th February.
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AdExchanger
JANUARY 29, 2023
Companies throughout the ad tech ecosystem are reckoning with the fact that, due to the revised definition of “business purpose” in the CPRA, they may no longer qualify as “service The post So I’m A Third Party, Not A Service Provider. Now What? appeared first on AdExchanger.
Digiday
JANUARY 29, 2023
It might be difficult for advertisers to turn their backs on Google completely but it’s getting a lot easier for them to look away these days. Antitrust challenges from the U.S.
Martech Series
JANUARY 29, 2023
Force Marketing, an innovative marketing technology company whose family of brands provides the most complete and comprehensive suite of lifecycle marketing solutions in the automotive industry, is launching Audience IQ at NADA Show 2023, a key auto industry trade show going on now in Dallas Texas.
Digiday
JANUARY 29, 2023
The open market of programmatic inventory, where prices are decided in real-time through an auction, is in a precarious spot. It’s been like this for a while, of course. Even so, that spot seems a lot tougher these days.
RevX
JANUARY 29, 2023
Doing more with less is certainly the motto of the year for app marketers. With the economic uncertainty still hanging over our heads, being nimble is crucial. For app businesses, one thing is clearer than ever before; the future belongs to the ones who make retention their north star.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPushup
JANUARY 29, 2023
Programmatic video is an important piece of the programmatic advertising puzzle and offers brands unprecedented access to video audiences. Here’s what you need to know about programmatic video. Programmatic video is picking up steam and it’s easy to see why.
Exchange Wire
JANUARY 29, 2023
Building on a significant year of growth in Singapore and the broader Asia-Pacific region, digital-out-of-home (DOOH) marketing technology developer Broadsign today (January 30th, 2023), announced the addition of Veronica Ong to its team as sales director, Southeast Asia (SEA). Joining Broadsign [.]
Martech Series
JANUARY 29, 2023
By embedding Workato, WoodWing reduces time to market of new product integrations by 50% Workato, the leading enterprise automation platform, announced today that WoodWing, a software company focusing on content orchestration, is embedding Workato to enable WoodWing’s platform to integrate with other third-party apps requested by customers.
Digiday
JANUARY 29, 2023
As the various segments of the video industry slowly prepare for an upfront season that will start around the beginning of second quarter 2023, one corner of the business hopes it can secure a slightly bigger share of dollars — the cinema ad firms of National CineMedia (NCM) and Screenvision.
Martech Series
JANUARY 29, 2023
Acentec, a leading provider of data protection solutions, is proud to announce the launch of its new Cloud-first Data Protection as a Service.
Digiday
JANUARY 29, 2023
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
Martech Series
JANUARY 29, 2023
Affinitiv , the leading provider of data-driven marketing and software solutions to the automotive market, announces Tech Video as the winner of the 2023 AWA Award in the Rising Star category. Tech Video is the newest addition to the Affinitiv suite of Service Experience solutions.
Bhatnaturally
JANUARY 29, 2023
I have not been able to update my blog over the past few weeks. I aim to post a compilation of compelling creative ads every week and an occasional post on issues pertaining to the business of advertising.
Martech Series
JANUARY 29, 2023
Sensedia , a global leader in delivering API solutions for companies adopting a more digital, connected, and open strategy, on Data Privacy Day, announced five pillars for API Security.
Digital Remedy
JANUARY 29, 2023
A movement of possibility for CTV/OTT advertisers is coming, and it’s hitting full force in 2023. Whether you’re just making the jump to CTV or looking to improve your overall campaign performance, a new year on the books marks new ways of winning over your audience.
Martech Series
JANUARY 29, 2023
Clarivoy today announced Identity AI , an identity resolution technology that links devices, people, and behaviors into one unified customer profile.
AdPushup
JANUARY 29, 2023
What is ads.txt? It’s a file standard created by IAB to help buyers verify whether or not the ad inventory they are purchasing is authentic. Learn more. Are you tired of the ad fraud that’s eating away at your revenue?
Martech Series
JANUARY 29, 2023
Martech Series
JANUARY 29, 2023
In keeping with its objective to increase accessibility to the Mina Ecosystem, Mina’s joint work with Viable Systems puts the network on the path to enable anyone to run a Mina web node on a browser.
Martech Series
JANUARY 29, 2023
DataOps.live, the Data Products company, announced the achievement of the Silver Partnership milestone with Collibra, the Data Intelligence company, and that registration for their upcoming mutual webinar about data products for Snowflake, the Data Cloud company, is open.
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