Sun.Feb 18, 2024

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The illusion of concern

Seth Godin

When organizations reach scale, digital interactions belie our expectation that someone in charge actually gives a damn. Once there’s math to do, the CFO does the math. It quickly reveals that no, the search engine shouldn’t bother having a customer support team. That UPS or Fedex should simply hang up on you if your package is only a few hours late.

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Media Buying Briefing: Agencies’ AI efforts lead to aliens and Whoppers

Digiday

Artificial intelligence could potentially become agencies’ differentiator in the next few years, so how good is the technology right now? Over the past year, agencies of all stripes have in some way tested or integrated generative AI – from developing briefs and creative assets to using it to power back-end processes or making chatbots. As AI experimentation enters its next phase, media and influencer agencies alike are taking on bigger client projects and building more complex tools on a larger

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AI Briefing: How Priceline and other e-commerce companies are approaching generative AI

Digiday

Beyond adding just a few new generative AI tools, some companies are using large language models to overhaul entire platforms for customers. Last week, Priceline added more features for Penny, an AI travel assistant that debuted last June. When it first was launched, Penny could only help with finding accommodations, but now it can help find flights, car rentals and vacation packages.

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