Seth Godin

JULY 1, 2023

“Do you want to know what I think?” The best answer might be, “no.” Because this person is not very good at offering useful feedback. Because you didn’t create this product or service or performance to please this person. They’re not the customer. Because you’re not going to revise this any time soon. The movie is made, and specific feedback isn’t going to get the movie remade.

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Martech

JULY 1, 2023

Well, it’s finally happening — the dreaded Universal Analytics sunset has started. Here in the United States, UA is still processing data, but we were greeted by an ominous message when we logged into our account this morning: “This property is scheduled to stop processing data very soon. Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.

MarTech 84

MarTech Marketing Advertising 84

Bhatnaturally

JULY 1, 2023

Most ads go unnoticed. In a 2017 article, Dave Trott said ‘In the UK £20.3 billion is spent each year on all forms of advertising and marketing. Of this 4% is remembered positively. 7% is remembered negatively. And a massive 89% isn’t even noticed or remembered.’ In that context, creating ads which are clutter-breaking and remembered (for [.] The post Brooke Bond Red Label, Orange and other top creative ads of the week appeared first on Bhatnaturally.

Advertising 65

Advertising Marketing 65