Omitting the herbs
Seth Godin
AUGUST 31, 2024
Without salt, human beings don’t survive long. But it’s possible to eat for a month without tasting an herb. The food will sustain you. Herbs are an expensive non-obvious addition, while also being a bargain if the goal is to create delight, interest or satisfaction. As we digitize our interactions, the first thing to go are the herbs. We strip away anything that’s not obviously functional.
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