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How to Build Cookieless Retargeting Strategies That Work

Single Grain

As a result, marketers face a stark reality: 85% of advertising professionals favor first-party data identifiers as the primary solution to replace cookies , according to recent research by Statista. Cookieless retargeting strategies come with both challenges and opportunities.

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Breaking Down The Basics of Display Advertising

Martech Series

Display ads are one of the most reliable ways to create brand awareness. While the major types of display ads include responsive ads, retargeting ads, social ads, and native ads, there are many other kinds of display targeting like contextual targeting or topic targeting that can be used to bring in the attention of target viewers.

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ROAS Masterclass: 12 Techniques to Maximize Ad Spend

Single Grain

AI and machine learning tools can identify patterns and optimization opportunities humans might miss. This way, advertisers can target shoppers where and when theyre most active and make better product recommendations. Predictive Audience Building Leverage AI and machine learning to identify patterns in your customer data.

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13 Display Advertising Trends You Can’t Ignore in 2024

Single Grain

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.

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Programmatic Advertising: The Ultimate Guide

illumin

This methodology of planning and automating ad buying is effective for advertisers and brands irrespective of size since it does away with the “hit or miss” results of traditional display advertising campaigns. Algorithms also help advertisers better understand the best way to spend their ad money.

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Account-Based Advertising Strategies: Drive 81% Higher ROI With Targeted Campaigns

Single Grain

Multi-channel orchestration is essential for effective account-based advertising strategies , delivering 97% higher ROI than single-channel efforts by creating consistent messaging across display ads, LinkedIn, retargeting, direct mail, and email.

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

One of the biggest trends in Pay-per-Click (PPC) advertising for 2020 will be automation – the use of artificial intelligence (AI) and machine learning (ML) to automate labor-intensive tasks associated with Google and Bing ads. via paid downloads and in-app advertising. Book My Free Marketing Consultation.