Future of TV Briefing: Smart TV makers seek to steal the screen
Digiday
JANUARY 10, 2023
This week’s Future of TV Briefing looks at how Roku’s push into the smart TV manufacturing business reflects the changing state of the connected TV market. national TV ad spending in 2022. -$500 500 million: National TV ad spending shortfall in the fourth quarter of 2022 compared to Q4 2021. Big-screen battle.
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