why-publishers-need-multiple-id-partners Demand Side Platform Fill rate Impressions 
Automatad Inc.
NOVEMBER 8, 2023
Share Tweet Share Ads are the key revenue of publishers and advertisers. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is. The publishers could be website owners, bloggers, and online magazines.
Brid.tv
NOVEMBER 4, 2022
But what is header bidding exactly, and do you really need it in order to monetize content? Client-Side Video Header Bidding Server-Side Video Header Bidding So Which Is Better? Header bidding is an advanced method of trading in ad inventory that speeds up the process and optimizes ad revenue for publishers.
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