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Modern Programmatic Monetization Strategies

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52
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Programmatic Advertising: Make It Part Of Your Advertising Strategy!

Lemonads

NOVEMBER 29, 2020

DSPs, (demand-side platforms) which facilitate the process of buying ad inventory on the open market, provide the ability to reach your target audience due to the integration of DMPs (data management platforms). These improved capabilities provide plenty of room to advertisers to personalize their ads.

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Advertising Ad Inventory Video Ads Ad Space 52
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