Data Management Platform Entertainment Fill rate 
VideoWeek
NOVEMBER 28, 2024
When it comes to the monetisation of our video content, it’s very in-demand, and the fill rate is amazing, especially on in-stream. BILD [a German news and entertainment site owned by Axel Springer] has a big live stream strategy, with a lot of different shows.
Clearcode
APRIL 21, 2023
This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. A study from 2020 showed that header bidding increases fill rate by 23% and average CPMs by 20%.
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