illumin

JUNE 15, 2025

Key aspects of Martech include: data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Top adtech tools are platforms such as illumin, an ad exchanges, Amazon DSP, or Facebook ads manager. What is Adtech?

MarTech 103

MarTech Ad Exchange A/B Testing Demand Side Platform 103

illumin

JANUARY 2, 2025

Key aspects of Martech include data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Top adtech tools are platforms such as illumin, an ad exchanges, Amazon DSP, or Facebook ads manager. What is Adtech?

MarTech 59

MarTech Ad Exchange A/B Testing Demand Side Platform 59

Single Grain

NOVEMBER 13, 2019

Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange. Dive Deeper: How Poor Website Security Negatively Impacts SEO Rankings.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Single Grain

SEPTEMBER 4, 2019

DMP (data-management platform) is a unified customer database that helps collect comprehensive information regarding your target audience. Collecting detached data from a variety of media used by customers (website, in-app, email, social channels, etc.), The Future of SEO: How AI and Machine Learning Will Impact Content.

Advertising 80

Advertising Marketing Demand Side Platform Banner 80