IAS Integrates Good-Loop’s Green Media Technology to Offer Carbon Emissions Measurement for Digital Advertisers
Martech Series
SEPTEMBER 20, 2022
According to Good-Loop’s online carbon calculator, a sample ad campaign that costs $115,000 (£100,000) and delivers 20 million impressions (at a CPM of $6 ) emits around 5.4 Marketing Technology News: MarTech Interview with Zarina Stanford, CMO at Bazaarvoice.
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