CPM Finance Viewability 
Playwire
APRIL 10, 2025
Key Points eCPM measures actual revenue per 1,000 impressions across all monetization methods, providing a more accurate performance picture than standard CPM campaign Content with strong buyer intent and in premium verticals like finance and technology naturally attracts higher eCPM Technical implementations like smart refresh, viewability optimization, (..)
Monetize More
MAY 15, 2023
This post was most recently updated on May 17th, 2023 The Finance niche, including investing and making money online, is one of the most popular content that we come across on a website. Here is all you need to know on ‘how to monetize a finance site.’ Here is all you need to know on ‘how to monetize a finance site.’
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Automatad Inc.
JANUARY 13, 2023
CPM is one among them. This article delves deeper into CPM, its importance in the advertising industry, and how publishers can strategically use it to maximize their ad revenue. What Is CPM? CPM stands for cost per mille* or cost per thousand and is one of the most common pricing metrics in online advertising.
Monetize More
APRIL 23, 2023
As an example, having a fashion site and showing ads from top finance companies or bathroom cleaner products might not be the right fit for your audience or would it? 3) Improve the viewability of ads Advertisers can end up blacklisting your domain if they continue seeing bad viewability.
Martech Series
AUGUST 25, 2022
Amplified Intelligence founder and CEO Karen Nelson-Field said, “This work adds to the growing body of evidence showing that – contrary to industry attempts to wrap it up in a neat package like a CPM — attention is neither a commodity nor a currency. seconds of active attention, while 15-second spots yielded 3.3
VideoWeek
JUNE 24, 2022
The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. Discovery the first to participate. IAB US Recommends In-Game Measurement Guidelines.
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