The WIR: Netflix Ad Prices Emerge, Nielsen Goes Private, and Samsung Doubles Down on FAST
VideoWeek
SEPTEMBER 2, 2022
Ad buyers said the company is seeking to charge advertisers approximately $65 CPM, substantially higher than most other streaming platforms, the Wall Street Journal reported. Billed as a “neutral platform”, TiVo OS is said to hand control of the user experience to original equipment manufacturers (OEMs). The Week For Agencies.
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