Martech

MARCH 15, 2022

Supply-side platforms (SSP), or yield-optimizing platforms, are mainly used by digital publishers to manage the sale of their advertising supply while maximizing prices. For example, businesses could use CRM data to promote brand awareness campaigns or personalize websites using adtech data management platforms or DMPs.

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First-Party Cookies Cookies Impressions Ad Exchange 110

Adtelligent

JULY 1, 2020

The audience targeting and retargeting will be unworkable. Data management platforms will need to find other ways to create identity linkages. Privacy regulations like GDPR and CCPA drive the decision to get rid of third-party cookies. Frequency capping based on third-party cookies will be unavailable.

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Header Bidding Cookies First-Party Cookies Ad Tech 52

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information. Simple interface.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52